ADLOGIX

General description

Created in 2007 by a team with more than 10 years of experience in the online advertising and web development sector, AdLogix provides an end-to-end resource management solution for the different participants in the process of selling premium digital advertising inventory. We focus on process optimization, active inventory management, work flow management and business analysis & reporting.

Developed Products

AdLogix is an end-to-end business process optimization solution for the online advertising industry. It works in conjunction with our client’s ad server and allows streamlining and optimizing the process of selling online advertising space. AdLogix is an end-to-end business process optimization solution optimizing and streamlining the process of selling and managing premium online advertising space. It works in conjunction with our client’s ad server, CRM system, billing system and other legacy systems. Build around 4 operational pillars - sales management, inventory control, workflow management and in-depth reporting —AdLogix presents the user an easy to use model to calculate and plan online campaigns. By tracking ordered, pre-ordered and free inventory, our tool optimizes and manages the available ad-inventory and accelerates the sales cycle. The reporting module presents the different stake holders in the company with customizable strategic, financial and operational reports.

AdLogix stands for:

■ Inventory control & management
■ Planning and pricing of online advertising Campaigns
■ Workflow management
■ Management reporting tools
■ Complementary to ad server solution
■ Customizable solution
■ Cost reduction and profit increase
 

Targets and References

Our clients are publishers, magazines and media groups selling the online advertising space on their websites.

Innovative aspects/Advantages

AdLogix is extremely flexible and easy to implement. It is completely web based and presented as a “software as a service”. This reduces the total cost of ownership and ensures our users to take advantage of our permanent developments and new functionalities. Our technology choices are future oriented and ensure inter-operability with existing management tools.