BLUE4YOU

General description

Blue4You is a trend-setting interactive communication agency located in Brussels. ‘Fine Art in Web Technologies” is what we stand for. Our approach revolves around the combination of 3 essential skills: Strategy, Creativity and Technology. While Strategy always claims the leading role, all 3 skills are constantly pushed towards Excellence by a team of talented professionals who place customers’ satisfaction at the very heart of their commitment. Blue4You develops rich customer-tailored communication tools delivering strong results to an increasing range of institutional and corporate customers, Not to mention a selection of innovative in-house projects that are constantly on the move. As we deeply believe that communication is a state of mind, we endeavour to offer a fulfilling and rewarding work environment to our team, Doing so, we have gathered a great bunch of talented people whose faithfulness is equal to our customers’.

Developed Products

Nomadmailer is a made-to-measure multi-user, multi-language, multi-level e-newsletter generation tool allowing to blend inputs from a central organisation with those of its local relays. As such, Nomad allows a central organisation to address the end-readers in their own languages with a mix of general themes and local issues; in line with Communication Beet Practices.
Amongst other features, Nomad allows a central organisation to:
■ Manage its library of e-newsletters
■ Create an eye catching html newsletter
■ Share it with its local relays to adapt some contents
■ Manage all lists of subscribers
■ Send, on the fly, all modified versions of the newsletter; this centrally or locally
■ Enrich the communication with add-ons such as statistics, polls, thematic forums or comments
Nomad mailer is specially designed for the institutions and corporations who wish to achieve optimum 1 to 1 communication with their end-readers.

Targets and References

Thanks to its high versatility, Nomadmailer is the ideal proactive communication tool for multi-level organisations such as:
■ International Institutions
■ Corporations with different departments or local subsidiaries
■ Local administrations
■ Political parties and unions
■ Franchisers

References
Nomadmailer has namely been implemented at the European Economic and Social Committee (EESC) to allow each of the EESC 344 local members to send their own version of the institution newsletter blending EESC and personal issues in all European Community languages.

Innovative aspects/ Advantages

Nomadmailer is a multi-level/multi-user/multi-language e-newsletter generation platform allowing to build e-newsletters that may gather central (originating from the ‘parent” organization) and local originating from the “children” organizations) inputs in many different languages. The typical Nomadmailer e-newsletters is split in different zones. Some of these zones are kept for the central organisation to communicate on general themes while others can be used by local relays to address their own issues. Besides, a personalized introductory text can be added by the local relay. All features issues such as graphic environment, structure of the contents, functionalities or languages are project-tailored and customized at the time of activating your Nomadmailer platform. By blending local and central inputs, Nomad mailer will allow you to enrich your communication approach.