Attentio is a global company specializing in Social Media Monitoring. We have developed the award winning platform, the Attentio Brand Dashboard, enabling real-time monitoring and measurement of social media and online news.
With extensive expertise in the automotive, pharmaceutical, telecommunications, FMCG, and finance industries, Attentio is the European leader in Social Media information analytics.
Our staff operates in 22 languages, including Arabic and Mandarin. With data sources covering the global blogosphere, we have the unique capability of analyzing and correlating your relevant data with our SaaS (Software as a Service).
The Attentio Brand Dashboard lets you gain better understanding of the market, develop substantially improved marketing approaches, listen to and communicate directly with your customer and measure the RoI on your activities as deduced in the Social Media world.
Attentio offers European corporations the following portfolio of online market intelligence services.
Attentio Brand DashboardTM
Attentio's next generation Social Media Dashboard takes social media analysis to a new level. Using the simple yet powerful interface you can easily build custom charts comparing your brands against your competitors or see which social networks generate the most buzz about your company. Filter by Region, Country or Language to directly target your most important market segments. Assess key market influencers by segmenting using Rank or Media. Automatic Sentiment analysis lets you quickly know which of your customers are unhappy and who is creating a negative reputation for your brand. At Attentio we understand that the machine is never perfect, so all categories in the dashboard can be updated manually to provide the highest level of accuracy. The pricing model is subscription based.
Targets and References
We have worked with clients such as Microsoft, Skype, Toyota, Club Med, Johnson & Johnson, Nokia, Intel, Hewlett Packard, and Buenavista International/Disney. We are also extensively used by Media agencies such as OMD, PHD Network, Emakina, Boondoggle, GfK, Edelman, LaComunidad, We are Social, Shiny Red, Isobar, Naked, Lateral and many more.
The Attentio Social Media Dashboard charts the rise and fall over time of conversations broken down by day, week, month or year. By including your competitors' brands in your tracking you can easily compare your company's performance in social media within your own specific industry. Extending your tracking with customized topics lets you focus on individual concepts, themes or industries.
The Attentio Social Media Dashboard structures your data using a sophisticated set of attributes. By filtering the data with categories such as Language, Region, Country, Rank, Sentiment, Media and Platform you can quickly and easily analyze your data broken down into your target market segments.
The simple yet powerful Dashboard interface lets you customize your views of the data using a comprehensive set of filters and display options. When you apply your selection of filters to the data the Dashboard will be updated and you will immediately see the results.
Automatic Sentiment Analysis
Articles in the Social Media Dashboard are automatically classified according to the sentiment expressed in them: positive, negative or neutral. Where the automatic classification fails to correctly capture the nuances of language, the assigned sentiment can be edited to increase the accuracy of the data.
Attentio's data sources span a wide range of platforms from the most important social media sites to the mainstream news media. Data is gathered worldwide and is available in all languages. Twitter, Facebook, Blogs, Forums, leading news sites, Youtube, Dailymotion and Flickr are all covered by Attentio.