GETYOO

General description

Getyoo is a privately funded startup based in Brussels, Belgium, that develops NFC-based interactive solutions for the event and meetings industry. We also develop projects for the tourist, marketing and retailers industries. Getyoo take place where information exchanges are central.

Developed products

Getyoo events solutions are aimed at facilitating exchanges between the real world and the virtual universe using very simple tools. Using a simple wireless device, the Clickey, or RFID smartcards, attendees can pick up digital media on exhibitors or sponsors stands, exchange digital business cards or even interact on social networks like Facebook, Twitter or Linked In. The cards can be linked to attendees’ digital business cards or social network accounts (Linked In, Facebook or Twitter). A simple wave of the card in front of an NFC reader allows to select digital information from an exhibitor booth (pdf brochures, videos, websites, podcasts…) The information becomes instantly available on an online deposit box which is accessible through the email users receive upon registration or through the event website using the 4 digits code printed on their card. The card also allows attendees to automatically like, post updates, add contacts, check in and post photos to their Facebook or Linked In profile in seconds !  Our service also provides real time statistics and analytics to exhibitors and event organizers.

Type of clients and references

Events organizers, industries and companies
B2B: Intel, European Business Summit, Emakina, FERMA, EWEA,  etc.
B2C: ING, Mini, Vitamin Water, Vedett, PIAS, Apéros Urbains, Grand Marnier, etc.

Tourist industries

Public: Brussels capital region (Belgium), Museum (MIM), etc. – Up to 150 public places.
Private: Hotels, shops, restaurants, retailers, bars, etc. – Up to 500 companies.

Innovative aspects and advantages

Our services generate new revenue streams for event organizers while improving exhibitors’ or sponsors’ leads and return on investment. High visibility, more leads, a better follow up and statistics are guaranteed for exhibitors / sponsors. It limits paper waste and is an efficient solution for attendees to avoid carrying heavy bags loaded with paper documents. All information collected on an event is directly stored online which facilitate transport for attendees coming from abroad. Exhibitors can increase their leads by getting contact details of people who selected information on their booth while they were busy with other prospects. They can also improve their follow up by identifying people’s interests in their products and demographic data thanks to their online administration tool. For the advertiser, the advantage is clear: the many people implied in the fun experience at the event will be as many relays of information to their networks of online contacts.